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Brand Directory

Watch Brands

Explore 30 major watch brands — from the Holy Trinity to Japanese precision to independent masters. Expert guides, collection breakdowns, current deals, and comparisons for every brand.

Rolex

The Crown of Watchmaking

Est. 1905 · $5,800 — $75,000+

Omega

Swiss Luxury Since 1848

Est. 1848 · $2,500 — $50,000+

TAG Heuer

Swiss Avant-Garde Since 1860

Est. 1860 · $1,500 — $25,000+

Tudor

Born to Dare

Est. 1926 · $2,000 — $6,000+

Cartier

The Jeweler of Kings

Est. 1847 · $2,920 — $100,000+

Seiko

Japanese Precision Since 1881

Est. 1881 · $50 — $8,000+

Tissot

Innovators by Tradition

Est. 1853 · $250 — $3,500+

Hamilton

American Spirit, Swiss Precision

Est. 1892 · $350 — $2,500+

Longines

Elegance is an Attitude

Est. 1832 · $1,200 — $5,000+

Casio

Toughness & Innovation

Est. 1946 · $15 — $1,500+

Citizen

Better Starts Now

Est. 1918 · $100 — $3,000+

Orient

Japanese Mechanical Excellence

Est. 1950 · $100 — $600+

Patek Philippe

The Art of Fine Watchmaking

Est. 1839 · $22,000 — $1,000,000+

Audemars Piguet

To Break the Rules, You Must First Master Them

Est. 1875 · $19,000 — $500,000+

IWC Schaffhausen

Engineering Beyond Time

Est. 1868 · $4,500 — $150,000+

Hublot

The Art of Fusion

Est. 1980 · $5,000 — $500,000+

Richard Mille

A Racing Machine on the Wrist

Est. 2001 · $80,000 — $2,000,000+

Piaget

Always Do Better Than Necessary

Est. 1874 · $4,500 — $500,000+

Graff

The Most Fabulous Jewels in the World

Est. 1960 · $15,000 — $5,000,000+

Jacob & Co

Extraordinary Timepieces

Est. 1986 · $5,000 — $3,000,000+

F.P. Journe

Invenit et Fecit

Est. 1999 · $30,000 — $500,000+

Vacheron Constantin

One of Not Many

Est. 1755 · $18,000 — $1,000,000+

Breitling

Instruments for Professionals

Est. 1884 · $3,500 — $50,000+

Zenith

Time to Reach Your Star

Est. 1865 · $5,000 — $50,000+

Panerai

Laboratorio di Idee

Est. 1860 · $5,000 — $150,000+

Jaeger-LeCoultre

The Watchmaker's Watchmaker

Est. 1833 · $5,500 — $500,000+

A. Lange & Söhne

German Haute Horlogerie

Est. 1845 · $25,000 — $500,000+

Breguet

The Innovator Since 1775

Est. 1775 · $12,000 — $500,000+

Girard-Perregaux

Crafting the Future Since 1791

Est. 1791 · $7,000 — $300,000+

Blancpain

The Oldest Watch Brand

Est. 1735 · $8,000 — $500,000+