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Tudor Watches

Rolex's bold sibling. Your complete resource for Tudor guides, collection breakdowns, current deals, and expert comparisons.

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About the Brand

Born to Dare

Tudor was founded in 1926 by Hans Wilsdorf — the same man behind Rolex — with a clear mission: make watches with Rolex DNA at a more accessible price. Today, Tudor has its own identity and in-house movements.

Tudor watches share the Rolex philosophy of robust construction and tool-watch heritage. Early Tudors used Rolex cases with third-party movements. Today, Tudor develops its own MT5000-series calibers.

The Black Bay line has become one of the most acclaimed watch families of the past decade — offering dive watch capability, heritage design, and in-house movements at prices that undercut competitors significantly.

Tudor represents perhaps the best value in Swiss luxury watchmaking: genuine Rolex-level build quality, in-house movements, and a 5-year warranty at roughly one-quarter the price of equivalent Rolex models.

Quick Facts

Founded1926
FounderHans Wilsdorf (Rolex)
HeadquartersGeneva, Switzerland
OwnershipPrivate (Rolex SA)
Price Range$2,000 — $6,000+
Materials316L Stainless Steel
MovementsIn-House MT & ETA
Warranty5 Years
RelatedRolex
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Collections

Key Tudor Collections

The essential Tudor families you should know.

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Black Bay

Tudor's flagship dive watch. Heritage 'snowflake' hands, available in steel, bronze, ceramic, and precious metals.

From ~$3,625 · 39-41mm
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Black Bay Chrono

The chronograph Black Bay with in-house MT5813 movement (co-developed with Breitling).

From ~$5,275 · 41mm
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Ranger

Tudor's field watch. Clean, legible, built for outdoor use. 70-hour power reserve.

From ~$3,025 · 39mm
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Black Bay Pro

Tudor's GMT watch. 24-hour bezel for dual time zones. The affordable alternative to Rolex GMT-Master.

From ~$4,025 · 39mm
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1926

Tudor's dress watch. Classic proportions, refined dials, perfect under a French cuff.

From ~$1,975 · 36-41mm
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Pelagos

Tudor's pro dive watch. Titanium, 500m water resistance, in-house movement. The serious diver's tool.

From ~$4,750 · 39-42mm
Expert Guides

Tudor Buying Guides & Articles

In-depth guides featuring Tudor watches.

Head to Head

Tudor vs. The Competition

See how Tudor stacks up in detailed comparisons.

Where to Buy

Shop Tudor from Trusted Retailers

FAQ

Frequently Asked Questions

Is Tudor owned by Rolex?

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Yes, Tudor is wholly owned by Rolex SA (Hans Wilsdorf Foundation). Created in 1926 to offer Rolex-level quality at more accessible prices.

Is Tudor as good as Rolex?

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Tudor offers exceptional quality approaching Rolex. Key differences: 316L vs 904L steel, different movement finishing. You get 80-90% of Rolex quality at 25-33% of the price.

What is the best Tudor to buy?

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The Black Bay 58 is widely considered the best Tudor. Its 39mm size, vintage design, in-house movement, and sub-$4,000 price make it one of the best values in Swiss watchmaking.

Do Tudor watches hold value?

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Tudor holds value reasonably well, though not as strongly as Rolex. Popular models like the Black Bay 58 show good retention, and Tudor's growing prestige suggests improvement over time.

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