Timeless elegance since 1832. Your complete Longines resource — guides, collections, deals, and comparisons.
Longines is one of the oldest continuously operating watchmakers, founded in 1832 in Saint-Imier, Switzerland. The winged hourglass logo is the oldest registered trademark in watchmaking.
Historically positioned just below Omega, Longines offers refined Swiss elegance at remarkable value. The brand's Master Collection and Heritage lines compete with watches costing significantly more.
Longines has deep roots in aviation (Charles Lindbergh designed the Hour Angle watch with Longines) and equestrian sports, serving as official timekeeper at prestigious events worldwide.
With a recent 5-year warranty extension and silicon balance springs in newer movements, Longines is quietly becoming one of the best value propositions in Swiss luxury watchmaking.
The essential Longines families you should know.
The flagship dress watch. Moon phase, annual calendar, and chronograph complications in elegant cases.
Vintage-inspired reissues from Longines' archives. Sector dials, military designs, and aviation pieces.
Longines' dive watch. 300m water resistance, ceramic bezel, serious capability at accessible luxury prices.
The versatile sport-elegant collection. VHP quartz and automatic options for active lifestyles.
Aviation-inspired pilot watches. COSC-certified movements with silicon balance springs and 72-hour power reserve.
The rectangular dress watch inspired by Italian la dolce vita. Elegant proportions for formal occasions.
In-depth guides featuring Longines watches.
See how Longines stacks up in detailed comparisons.
Longines is positioned as an accessible luxury brand — above Tissot and Hamilton but below Omega in the Swatch Group hierarchy. It offers genuine luxury finishing and complications at prices significantly below comparable Omega or TAG Heuer models.
Both occupy a similar price range but with different strengths. Longines offers more refined dress watches and better value for complications. TAG Heuer offers stronger sport/racing heritage and brand recognition among younger buyers.
The Longines Spirit 40mm is the current standout — COSC-certified with silicon balance spring, 72-hour reserve, and a 5-year warranty at ~$2,350. The Master Collection Moon Phase is excellent for dress occasions.
Longines watches depreciate moderately after purchase, similar to other brands in this range. Heritage reissues and limited editions tend to hold value better than standard production models.