Furlan Marri became Kickstarter legend, raising over $1.8 million for their debut campaign. These Italian-Australian founders proved massive demand exists for well-designed vintage-inspired watches at accessible prices.
Melbourne Meets Milano
Hamish Furlan and Adriano Marri, both with Italian heritage living in Australia, bonded over shared passion for vintage chronographs. Unable to afford the originals, they decided to create accessible alternatives capturing vintage spirit without vintage prices.
Kickstarter Phenomenon
Their 2020 Kickstarter campaign sought $15,000 to fund initial production. They raised over $1.8 million—one of the most successful watch campaigns ever. The response validated their thesis: collectors wanted this aesthetic at this price.
Meca-Quartz Choice
Furlan Marri chose Seiko's meca-quartz movement—a hybrid providing quartz accuracy with mechanical chronograph feel. The sweeping chronograph seconds and tactile pushers mimic mechanical operation at fraction of the cost.
Design Excellence
Success stems from design, not mere affordability. Sector dials, slim cases, refined proportions—Furlan Marri watches look expensive. They studied vintage pieces carefully, understanding what made classics endure and translating those principles accessibly.
Tonneau Cases
The tonneau (barrel-shaped) cases distinguish Furlan Marri from round-case competitors. This shape, popular in mid-century watchmaking, provides vintage character without copying specific historical models.
Expansion
Following Kickstarter success, Furlan Marri established ongoing production, expanded collections, and built direct-to-consumer business. They've graduated from crowdfunding to sustainable brand while maintaining design standards that created initial success.
Furlan Marri Today
For collectors wanting vintage chronograph aesthetics without mechanical complexity or vintage prices—where design sophistication matters more than movement prestige—Furlan Marri delivers remarkable value at roughly $300-400.