Farer embraced color when the watch industry favored black, blue, and white. Their vibrant dials—teals, oranges, and unusual combinations—brought personality to Swiss watchmaking that conservative brands feared to attempt.
London Foundation
Farer was founded in 2015 in London, making it one of the younger brands in a industry that often measures heritage in centuries. The founders saw opportunity in the gap between sterile luxury brands and cheap fashion watches—room for well-made timepieces with genuine character.
The name "Farer" evokes exploration and adventure, connecting to the spirit of travelers and discoverers.
Swiss Manufacturing
Despite British design and ownership, Farer watches are manufactured in Switzerland using Swiss movements. This approach provides genuine Swiss Made quality while allowing British design sensibility to drive aesthetics.
Color Philosophy
Farer's most distinctive characteristic is their embrace of color. While competitors offered endless variations of black, white, and blue, Farer introduced dials in teal, burnt orange, seafoam, and gradient combinations that the industry considered risky.
This boldness attracted buyers tired of conservative watch design who wanted timepieces reflecting their personality rather than conforming to tradition.
Explorer Heritage
Farer models are named after historic explorers and adventurers—Lander, Bernina, Cobb, Durham. This naming convention reinforces the brand's adventurous positioning and gives each model distinct identity.
GMT Collection
Farer's GMT watches feature travel-friendly complications with the brand's characteristic color choices. These practical timepieces serve actual travelers while maintaining the visual personality that defines Farer.
Field Watches
The field watch collection offers rugged everyday pieces inspired by military heritage but executed with Farer's contemporary aesthetic sensibility. These watches blend practicality with design distinction.
Aqua Compressor
Farer's dive watches use the compressor-style case with internal rotating bezels, distinguishing them from conventional dive watch designs while providing genuine underwater capability.
Limited Editions
Farer regularly releases limited editions with unique dial treatments, creating collectibility and rewarding loyal customers with exclusive pieces.
Direct Sales
Like other modern British brands, Farer sells directly to consumers, eliminating retail markups that would otherwise push prices higher. This efficiency allows quality that would otherwise require premium pricing.
Farer Today
Farer continues championing colorful, character-filled watchmaking from London. For buyers who want Swiss quality with personality—watches that stand out rather than blend in—Farer offers an antidote to conservative watch design.